The smartphone has replaced an incredible number of devices, none of which has had as impactful of a renaissance as the camera. Whether it’s grabbing a picture for social media, or filming an event, having this powerful tool in our pockets has changed the way we capture the world.
But just because your phone is capable of these things, doesn’t guarantee you’ll avoid taking a blurry photograph or one with a finger over the lens. Getting the best multimedia results with your phone and knowing what to do with them can be tough, but there are plenty of great tools to help put your business in the best light (and frame).
Instagram gave rise to a generation of filters and #nofilters, but there are many robust photo-editing tools on Android and iOS that will enhance your photos beyond a sepia tone. Google’s new Photos app takes all the guesswork out of editing by automatically enhancing your photos without even pressing a button. If you’d like a little more control, try Snapseed or Adobe’s free Photoshop app, which has seamlessly translated some of its most popular desktop features to mobile.
Still love the simplicity of Instagram filters, but looking for more editing options? VSCO Cam has long been popular for its elegant design that combines fun and functionality to make your pictures stand out.
Finding it difficult to properly capture your subjects from far away? There’s no replacement for the optical zoom found on traditional cameras, and Olloclip is one of the best options for adding the tried-and-true technology to your smartphone. Simply slide one of several Olloclip lenses over your phone’s lens and say goodbye to grainy, low-res photos taken with digital zoom.
Where to Post
Instagram, Twitter, Facebook, Flickr
iOS users should find the built-in voice memos app sufficient when all you need is a quick soundbite, and Android users will find many comparable options on the Google Play store. But if you’ve ever tried recording a lengthy meeting or presentation, you’ll know the result is often too unwieldy to make use of for anything. For those situations, check out Cogi. It acts a bit like your TV’s DVR, recording only the last few minutes of live audio. When you hear something you want to capture, tap to rewind and save the clip.
If your business has started to get into podcasting, you’ll likely be needing something more professional than your phone’s built-in mic. For the best balance of simplicity and quality audio, check out the iRig microphone, which comes in several options ranging from entry-level to pro.
Where to Post
Longtime Mac users will be familiar with the simple editing that iMovie offers, and its ease translates perfectly on iOS devices. Expect more than star wipes, however — iMovie offers surprising depth once you dive into it. WeVideo is another fantastic app that is easy to use and delivers fantastic results. It’s free, but you also have the option to include cloud storage and licensed music with a paid subscription.
Phone cameras are becoming more advanced at video stabilization, but even the most steady hands can benefit from a tripod. Luckily, Joby’s GorillaPod stand offers the same convenient size and functionality you’d expect out of the best phone accessories. The GorillaPod’s bendable legs can be adjusted in any way, and grip onto almost anything. It’s perfect for grabbing quick video when space is limited, and looks adorably alien while doing so.
Where to Post
YouTube, Vimeo, Instagram, Periscope, Meerkat, Twitter, Facebook
Read my last post on the Sonim XP7: Built for Life in Manitoba and comment below with your own multimedia tips and tricks.