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Friday 5: Can You Improve Your Marketing in 2016?

Five marketing articles that will shine some light on your strategy for the year ahead.

How many articles do you come across every day? Probably a lot. And how many do you actually read? Probably not as many. We're going to make it a little easier and pick five great articles that will help navigate the sometimes cloudy waters of business. Today's pick is marketing-focused, and with good reason.

Marketing is a driving force behind any business. If your product or service is incredible, but your marketing stinks, then say goodbye to any chance of getting a good customer base. And no matter how good your Sales team is, at some point they're going to need some solid marketing support (even if they say otherwise). 

Here are our selections from three of the top marketing blogs out there:

Lessons from Adele: How to Take Your Customers Along with You to the Other Side

Via Marketo Blog:

At a certain point in your company’s growth, there comes a time to reinvent your brand and bring your company to the next level. But to do this, it takes very careful and strategic planning to make sure that there isn’t a negative impact for your customers and that there aren’t negative connotations for your brand. So, to create a smooth, successful transition from a high-growth adolescent stage to mature adulthood like Adele, here are three things to consider:  … Read On

How to Make Marketing Meetings More Productive and Less Soul-Sucking

Via Content Marketing Institute: 

Think fast: How much of your time is spent in meetings? How much of that time is well spent? (And, if you are a manager, how much do these meetings cost when you calculate the participants’ effective hourly rate?)

In this year’s B2C content marketing research, we asked how often content marketing teams meet and how valuable those meetings are…. Read On

A Visual Guide to Influencer Marketing

Via TopRank Blog:

In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs.

Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic… Read On

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Via Marketo Blog:

As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless.

So how do you keep up with the times? Read on for three trending digital marketing strategies—plus three more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns… Read On

How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy

Via TopRank Blog:

To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike. …

Below you’ll find key benefits for each tool as well as the “wow factor” that is unique to their solution. As an added bonus, we also asked experts from each of these companies to share their best content marketing tip to provide you with some additional information to add to your content arsenal. … Read On

Do you have a great piece of marketing content to recommend? Let us know in the comments below.

Mark Glucki

Mark has been developing digital blog communities for 10+ years that connect business and tech pros with their inspirational stories. He developed a North American best practice on creating great experiences on social networks and spends as much time learning about entrepreneur success stories as he does producing content for others to enjoy. Mark is also a commercial photographer focusing on product and location images. His work can be seen at Wonderlab Photo.

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