Did you blink & miss these? The best articles you didn't see in 2015…
Not every article is a winner. But that doesn't mean they're losers, they may have just been passed by at the party on the way to the snack table or the dancefloor.
Here are some quick tips to get more out of your old content that didn't get picked.
1. Refresh the image and post it as your top story. If you know the story is good, pick a day when you have the highest readership. You'll get more eyeballs on the article this time around.
2. Add an Editor's note or brief update paragraph at the top. Sometimes we browse through a store and don't see anything that strikes your attention until the salesperson points it out. The same thing happens online, and all your story may need is a little shout-out. Add this update and repost your article.
3. Include a shout-out to the lonely ones in your e-newsletters. You may already have an awesome subscription list that you message. Highlight some of your past content as long as it is still relevant, and include the benefit to your readers so they have a reason to click. Before long, those lonely stories will have a whole new group of friends.
4. Write better invitations on social media. Get a little more creative with your social messages, as there's a lot of noise out there. For every article you produce, write at least 10 social media posts to start. Take a step back and re-read them. Would you click on the link? If not, cut the worst and keep going until you have 10 awesome posts worth sharing. Then share those over the next month to keep traffic coming back to your article.
5. Create links to under-performing articles within your top stories. This is like having a well-planned seating chart at a dinner party or wedding. You seat the most outgoing people next to the new person in the crowd so they can be introduced to the rest of the table. A little introduction is sometimes all that's needed to get people interested in the newbie.
For your content, include "See Related" and "Read More" links to under-performing articles that are in line with the topic you're discussing. This is where you can jazz up the copy and introduce the article with a little more flair. Don't forget a call-to-action at the bottom of your story, and make use of any banner placements or link options if you're using a publishing platform like WordPress or similar.
6. Find a new party that's got the right crowd. Sometimes a party loses its steam, or people get bored. Maybe your content just wasn't at the right place, but no worries – there are plenty of places to go. You probably work with external vendors, partners or organizations that run their own blogs or websites. Work with their content or marketing folks to publish your story on their site instead. The crowd may be more into the story, and it gives you an opportunity to dust off the old story, add a brand new headline and recraft the copy based on everything you learned above.
The Business Hub had its own quieter stories over in the corner of the party this year. We've learned a lot this year about our audience and how to give the proper attention to our stories.
These stories were fantastic, but they remained hidden gems on the hub. This is their opportunity to shine and come to the dance floor. Give them a twirl this time around!
Conference Call Woes
Talking With Tangerine
Cool New Tech
Keeping Your Business Data Safe
Easy Ways to Network
Now how about reading the best stories of 2015? Check them all out here!