Offload the work that's bogging you down. It will be worth the money.
Being an entrepreneur means that that there’s always more work to do and never enough hours in the day to do it all.
If you’re a new business owner just starting out it can seem tempting to try to do everything yourself to minimize external costs. But the most successful long-term business owners know that delegating certain tasks to freelance contractors will save them time and stress down the line.
Spending a little money on certain tasks will allow you to focus on the aspects of your business that only you can do, and that's going to make you more profitable.
In today’s digital marketplace it’s easier than ever before to connect with people who you can hire on a one-time or contractual basis. Below are four tasks that you should consider outsourcing (trust me, your sanity will thank you):
1. Copywriting and Social Media
If you’re like most businesspeople, you need to produce SEO-friendly website copy, high-quality blog posts, newsletter management, marketing material like ad copy and brochures, whitepapers and case studies. But unless you're a copywriter, this isn’t how you want to spend your days. In this case, hiring a professional freelance writer is your best bet.
If you’re also interested in having someone manage and grow your Facebook, Twitter, LinkedIn and other social media profiles, a content marketer can handle all of your copywriting and weave it into a larger social media and content sharing strategy for you. This way you don’t have to worry about consistently finding new content. A freelancer can even help by interacting with your audience and potential customers on social media.
That's not to say you shouldn't have a part in it though. It's important that you personally take time when necessary to respond and interact with customers in a genuine way on social media — after all, it is your business. However, if someone is taking care of the higher-level content and social publishing, you can spend more of your focus on growing your business.
2. Accounting and Taxes
Doing your taxes is a headache no matter where you work. When you’re running your own business and also have to keep track of your business expenses and tax claims, it can become a confusing and time-consuming process. Ultimately, without professional assistance you might make a mistake that could have serious long-term financial implications.
Ask around and hire a reputable person to help you keep your books in order, help you figure out how to grow your business, put your finances into perspective and give you expert advice. A Certified Professional Accountant (CPA) will organize your finances and help you figure out where your business is making money and where you could be working harder.
See Related: 9 Critical Apps Your Small Business Needs
3. Administrative Tasks
If you wake up in the morning filled with dread at the thought of your overflowing inbox, consider hiring a virtual administrative assistant (VA). A VA will consolidate and prioritize all of your messages and correspondence, as well as other secretarial tasks like organizing your calendar, booking meetings, scheduling appointments and making travel plans.
4. Graphic Design and Web Development
Unless you’re a seasoned Photoshop and InDesign pro, or have a strong grasp of the command line on your computer, odds are you’ll want to consider outsourcing these creative tasks to a professional. These professionals will assist you with developing knockout branding, eye-catching print materials and website layouts.
Many graphic designers and web developers dabble in both fields, so you can usually find a freelancer who can handle both sides. They can design your website and then make it fit within stylistic boundaries while still appearing clean and easy to navigate.
Before you spend time doing another time-consuming or unfulfilling task, consider hiring a freelance contractor to take care of everyday and higher-level business tasks. This will make your to-do list shorter and free up more of your time to focus on the things that you like doing, and which help grow your business.
Image by the UMF.